Xiaohongshu Agency China
Xiaohongshu Agency in China
Find Chinese Distributors via Little Red Book
Asia Pro manages Xiaohongshu (小红书, Little Red Book) brand accounts and KOL seeding campaigns for international brands entering China. We use Xiaohongshu to build brand awareness with premium Chinese consumers and to attract distributor and TP interest through proven social proof.
300M+
Monthly active users on Xiaohongshu
#1
Product discovery platform for Chinese consumers aged 18 to 35
72%
Of Xiaohongshu users research products on the platform before buying anywhere
85%
Female user base: premium, urban, high purchasing power
Chinese Distributors and TPs Check Xiaohongshu Before Saying Yes
Xiaohongshu (Little Red Book / 小红书) is China’s premium discovery platform. 300M+ users search for product recommendations, brand reviews, and lifestyle content, especially in food, beauty, health, and fashion. A brand with strong Xiaohongshu presence tells Chinese distributors and Tmall operators that consumer demand already exists. It is the fastest way to build brand credibility in China before approaching any distribution partner.
We manage your Xiaohongshu brand account in native Mandarin, run KOL seeding campaigns with creators who have real category engagement, and produce content that converts views into Tmall search traffic and distributor inquiries.
Account Setup
We create and verify your Xiaohongshu brand account, configure the product catalog, and produce the brand story in native Mandarin.
KOL Selection
We identify Xiaohongshu creators (KOL and KOC) in your category with genuine engagement, not inflated follower counts. We negotiate and brief in Mandarin.
Content Campaign
We produce Mandarin-language note content (笔记), coordinate KOL posts, manage comments, and track keyword ranking on the platform search.
Distribution Signal
We use Xiaohongshu performance data as proof of consumer demand when approaching Chinese distributors, TPs, and Sam’s Club buyers.
What is the difference between a KOL and a KOC on Xiaohongshu? +
KOL (Key Opinion Leader) has a large following (50K to 1M+) and drives broad awareness. KOC (Key Opinion Consumer) has a small, highly engaged following (1K to 50K) and drives purchase intent through authentic reviews. For international food and beauty brands entering China, a mix of 2 to 3 KOLs for reach and 10 to 20 KOCs for conversion depth is the standard approach. We manage both tiers.
Can Xiaohongshu replace Tmall? +
No. Xiaohongshu is a discovery and social proof platform. It drives traffic to Tmall or WeChat for purchase. Some brands run Xiaohongshu Shop (小红书商城) directly, but for international brands the main value is the awareness and credibility it builds with both consumers and distributors. We always run Xiaohongshu alongside, not instead of, your sales channel.
Do you write Xiaohongshu content in Chinese? +
Yes, always. All Xiaohongshu notes, KOL briefs, comment management, and brand account content are produced in native Mandarin. Machine-translated content is detected immediately by Chinese users and damages brand credibility. Our team writes all content in-language.
Ready to Build Brand Presence on Xiaohongshu?
Tell us your product and China goals. We build your Xiaohongshu strategy and connect you with the right KOL creators and Chinese distributors.