Distribution punchline: Thai beauty consumers discover products on TikTok, validate them on Pantip.com (Thailand’s dominant consumer review forum), then buy on Shopee. A cosmetics brand that runs TikTok creator content without also seeding Pantip reviews is missing the validation step that converts Thai consumer discovery into purchase. Both channels are mandatory, not interchangeable. Thailand’s cosmetics … Continue reading What Cosmetics Brands Must Do to Sell in Thailand in 2026