China has thousands of companies calling themselves distributors. Most are resellers with no real retail network. Finding the ones that are genuinely active, category-relevant, and financially stable takes time — or a network that has already done the work.
Here is a category-by-category breakdown of verified active players in 2026, based on current market presence and distributor relationships our team maintains.
Cosmetics and beauty
- Vanko Technology (Shanghai) — cosmetics and skincare importer with strong presence in premium segment. Works with European and Korean brands. Has Tmall and JD flagship management capability.
- CHERIRED (Shenzhen) — beauty and personal care distributor focused on cross-border e-commerce. Strong on Xiaohongshu marketing integration. Better for brands under RMB 500 retail price.
- Shanghai Zhizhen Beauty — mid-market cosmetics distributor with physical retail relationships in Watsons and MINISO. Good for accessible international beauty brands.
- Luk Fook Health (Guangzhou) — health and beauty distributor with pharmacy channel relationships. Relevant for cosmeceuticals and dermatological skincare brands seeking pharmacy placement.
Food and beverage
- ASC Fine Wines (Shanghai/Beijing) — China’s largest independent wine and premium beverage importer. Multi-city presence, established on-trade and modern trade relationships. The starting point for serious wine market entry.
- Summergate Fine Wines (Shanghai) — premium wine and spirits, strong on-trade in Shanghai’s F&B scene. More focused than ASC, better for boutique producers wanting attention.
- Olé Distribution (Beijing/Shanghai) — premium imported food distributor serving Olé supermarkets and equivalent premium retail accounts. Works with European specialty food brands.
- Kerry Logistics (China) food division — multi-category food distribution with cold-chain capability. Good for brands that need temperature-controlled distribution at national scale.
- China Yida Food (Guangzhou) — Southeast Asian and tropical food specialist. Strong in Guangdong province. Relevant for brands from Vietnam, Thailand, and Malaysia entering China.
Health supplements and nutraceuticals
- Beijing Tong Ren Tang Import (Beijing) — traditional Chinese medicine and health supplement distributor with pharmacy channel access. Good for brands that can position alongside TCM health categories.
- Shanghai Pharma Holdings (food and health division) — large pharmaceutical group with supplement distribution capability. Has both hospital/clinic channel and modern trade relationships.
- Sanjiu Health (Shenzhen) — health product distributor with Guangdong and South China coverage. Has e-commerce and pharmacy channel integration.
- Nanjing Zhongshan Biological (Nanjing) — probiotic and functional food specialist. Relevant for brands in gut health, immunity, and sports nutrition categories.
Fashion and apparel
- Li & Fung (China operations) — large sourcing and distribution group with multi-city showroom presence. Works with international fashion brands on China retail entry and pop-up management.
- Trendy Group (Guangzhou) — fast fashion and streetwear distributor operating their own multi-brand retail stores (XLARGE, Stüssy China). Relevant for international streetwear and youth fashion brands.
- Shanghai Lane Crawford (H.H. Holding) — luxury fashion buyer and retail operator. The premium end for luxury international fashion brands seeking China retail presence without direct store investment.
Pet food and pet products
- Petpal (Beijing) — one of China’s larger pet food and product importers with both modern trade and e-commerce capability. Works with European and North American pet food brands.
- Shanghai Boqi Animal Health — veterinary and premium pet food distributor. Has pharmacy-adjacent channel relationships useful for functional or therapeutic pet food brands.
Alcohol and spirits
- Pernod Ricard China (distribution arm) — handles their own brands plus selective third-party premium spirits distribution. Approaching them for third-party distribution requires an exceptional brand proposition.
- Keumyang China — Korean parent with China spirits distribution network. Active in whisky, brandy, and imported spirits across both on-trade and retail.
- Oriksa Wines and Spirits (Shanghai) — craft and premium spirits focus. Better for smaller international brands wanting more than generic distribution — they are selective and give brands they take serious attention.
How to approach these distributors
Being on a list does not mean they are ready to take your brand. Every name above receives dozens of international brand inquiries monthly. What gets attention: a concise introduction in Chinese (even if followed by English), specific category relevance to their current portfolio, evidence of Chinese market demand (social media presence, existing search volume on Tmall), and realistic expectations on year-one volume and marketing investment.
The distributors that are genuinely worth working with in China do not need your product — they need your commercial partnership. Approach them as a business partner making an investment decision, not a sales target being pitched.
Working with a China distribution partner identification service that already has relationships with these operators changes the conversation from a cold introduction to a warm referral — the single most effective accelerator in China’s relationship-driven business environment.
Looking for a Chinese Distributor?
Asia Pro Distribution connects international brands with verified, category-relevant Chinese distributors through established relationships.





12 comments
Lily
Hello Mikeal.
I would like to contact you regarding a snack brand from Belgium.
What s your WeChat
Jordan S
We Versa Gripps – a premium USA made fitness accessory, used by the worlds top body builders and fitness influencers. We are looking for local Chinese distributors/resellers that are effective at reaching consumers via ecommerce b2c. Looking to find partners that can invest and own that channel and grow with us.
Steg
Thank you for post Complete guide to selling successfully in China: finding, We are a brand, and we are evaluating and an importer in China or work sales agent, online distributors (Tp model ) cross-border
Alan
Hello
We are New Orient International Food Co Limited, we search for a brand F&B to sell in China via supermarket. Can you contact me on WeChat or let your WeChat ID
Exp
Regulatory Compliance
Situation: A pharmaceutical company wants to distribute its products in China.
Question: What are the regulatory requirements and distribution challenges for pharmaceutical products in China?
Olivier
I will send you an email 😉
Liliane
great article. Do you know Wanda distribution?
Olivier
Hello.
Wanda is a big group in China yes. Start on Real estate.
Oshane
Do you have verified 6 – Shenzhen Pagoda Industrial Group.
Teddy
Good article. LOVE THIS
China’s Tiered City Dynamics, you have to mention this
Tier 2 and 3 cities are emerging as growth hubs in China. While Shanghai and Beijing remain key markets, cities like Chengdu, Hangzhou, and Xi’an are seeing a boom in luxury spending and innovation. When I entered China, these cities offered opportunities with less competition. Have you explored these markets, and what challenges did you face expanding beyond Tier 1 cities?
Mikeal Zhan
Hello
We want to sell imported food brand , I work for China Shuxing Ltd a giant in Agriculture in China since 1999 that is searching to have new food stores all over China. Contact me
Eddy Liu
Hello Mikeal
We work for Henan Prochemie Technology Co., Ltd. We can help you we have contact in China. Do you have a WeChat account?