7 largest distributors/ retailers of mom & baby products in Vietnam

As interest in health grows, so is the retail market for products for mothers/babies. This is especially true for those who are most vulnerable such as parents with children and families with infants. In large cities like Ha Noi and HCM City, the trend of shopping at specialised supermarkets for babies and mothers has grown in popularity. It has now spread to other parts of the country. Many foreign brands have invested money in the field due to the attractiveness of this new shopping trend for nursing mothers. This article lists out the largest retailers in the mom and baby sector in Vietnam. These retailers already have a big system of retailing in place, and work directly with brands. Therefore, they can be your potential business partners if you want to launch your mom and baby brand in my country.

Vietnam’s Mother & Baby Market in 2026: A Booming Opportunity for Quality Brands

Vietnam’s mom & baby sector stands as one of Southeast Asia’s most dynamic and resilient growth stories. With a young population, nearly 1 million newborns annually, rising middle-class incomes, and parents who prioritize premium, safe, and imported products, the market offers tremendous potential.

Main Figures & Data (2025–2026 Outlook)

• Total Mother & Baby Market: ~USD 7 billion, growing at 30–40% annually — one of the fastest in the region.
• Baby Food: ~USD 2.3 billion (strongest category, driven by formula and nutrition).
• Diapers: USD 557 million (2024/25), projected to reach ~USD 1.58 billion by 2033 at 5.7% CAGR.
• Infant Milk Formula: ~USD 1.3 billion in 2026, heading toward USD 1.59 billion by 2031 (CAGR 4.2%).
• Baby Hygiene & Skincare: Smaller but high-margin at ~USD 15–194 million depending on scope, with strong premium demand.

Urbanization, working mothers, and heightened health awareness fuel this expansion. Vietnamese parents increasingly favor Japanese, Korean, American, and select European brands for perceived quality, while domestic players like Vinamilk compete strongly in formula. Modern retail (Con Cung, Kids Plaza, Bibo Mart) and e-commerce (Shopee, TikTok Shop, Lazada) dominate access, with offline still holding ~90% share in many segments

This is a mother and baby store chain that is no stranger to Vietnamese mothers. Born in 2011, Con Cung is a store favored by many moms.

With the motto “healthy babies, happy mothers”, Concung has cooperated with many foreign partners such as Korea, Thailand, Japan to launch the best and most suitable products for pregnant mothers and babies in the country. Mothers are assured to use products with clear origins from Concung.

Concung operates like a supermarket system, where there are many different items, categories and with diverse designs. It is very convenient for families to come here to shop and relax.

Here, most of the items and products for mothers and babies are sold at competitive prices that are clearly listed. Furthermore, there are more than 637 stores nationwide. In Ho Chi Minh alone, there are more than 103 stores; all locations are very convenient for customers to visit. Therefore, it is obvious that customers would choose Con Cung as a shopping place for mom and baby products.

Fanpage: https://www.facebook.com/concung

Bibo Mart is a prestigious chain of mom and baby stores in Vietnam, now having 120 large and small stores across the country, in big cities such as Ho Chi Minh City, Da Nang, Hanoi,… With 8 main product lines including baby wearing, baby eating, baby sleeping, going out, hygiene, health, toys and for moms, BiBo Mart confidently meets all needs of customers. Therefore, it is not difficult to understand when Bibo Mart occupies a large position in the hearts of customers.

At Bibo Mart, customers can choose from a wide variety of items for children such as eating utensils, cereals, clothes, accessories, toys,… and also products for mothers before, during and after giving birth such as milk, dresses, etc. With many discounted products, this can be considered a miniature world for mothers and babies.

Fanpage: https://www.facebook.com/BiBoMart.com.vn/

6. Kids Plaza is also a prestigious baby shop chain, established in 2009 with hundreds of stores, large and small nationwide. This is considered a competitor of Bibo Mart, which is also an address for supplying baby products such as clothes, powdered milk, functional foods, weaning foods and toys, and other products essential for moms and babies.

Currently, Kids Plaza is strongly developing intellectual toys for kids to play and learn with, stimulating brain development for babies as well as furniture and accessories to support their learning and growth process. So if you are looking to sell these products for babies, then Kids Plaza will be the perfect partner for you.

One highlight that helps this mother and baby shop chain win the hearts of customers is the 2-hour delivery service, making it super convenient for mothers to shop online.

Fanpage: https://www.facebook.com/kidsplaza.com.vn

Website: https://www.kidsplaza.vn/

TituCare is a store chain that specializes in providing wholesale and retail products for Mother & Baby. This is a place dedicated to genuine products from famous brands of Korea, England, France, … Titucare is the right choice for mothers when looking for quality and authentic food and supplements for mothers and babies.

Coming to TutiCare, you will have a shopping experience that is convenient, comfortable, secured, reliable and always fresh. TutiCare focuses on customer service: consulting services on product use, advice on purchasing options and best delivery services. These are what brings satisfaction to customers every time they come to this store chain.

Like Bibo Mart or Kids Plaza, TituCare sells all kinds of baby products such as milk, diapers, powder, clothes, etc. The scale is large with 30 large and small stores across the country.

Fanpage: https://www.facebook.com/TuticareVietnam/

Website: http://www.tuticare.com

2. Earthmama is one of the first shopping websites and stores to provide customers with the highest safety and natural product lines to ensure the health of pregnant women, children and mothers in Vietnam. .

With the motto “EarthMama, Natural & Organic Shop”, Earthmama mother and baby shop always promotes the purity, nature and safety of products to customers, wishing to give joy to customers, wanting the trust and reputation from the most demanding customers.

Earthmama is developing to become a chain of stores specializing in natural & organic products for mothers and babies. With a variety of designs and categories, extremely reasonable prices, especially always updating the best and safest products for mothers and babies, this is the address that moms want to experience when in need of high quality organic products.

Currently, Earthmama is distributing reputable brands specializing in maternal and baby health care such as Tanamera Kidz, Bio Bio Baby, Bio Mamma, Taste for Life, Tanamera, and products from Malaysia, Thailand Especially, you can easily choose products, shop online with a team of enthusiastic consultants.

Website: https://earthmama.vn/

Fanpage: https://www.facebook.com/earthmama.vn

It was established in 2009 with the first store at 623 Hoang Hoa Tham, Ba Dinh, Hanoi. Up to now, Trẻ Thơ has 33 stores operating in different cities including Ho Chi Minh City.

Unlike other store chains such as Bibo Mart, Concung,… Trẻ Thơ only offers products for babies such as clothes, diapers, … so the variety of goods for babies and diapers is higher than other mom & baby stores.

In particular, Trẻ Thơ also offers free prenatal classes, free weaning classes, and free maternity and baby care counseling. The biggest advantage of Trẻ Thơ is that it specializes in baby clothes. If you are a baby clothing brand, you should consider Trẻ Thơ to be your distributor and retailer.

Hang Japan Kids is a chain of stores specializing in selling famous diapers, baby products, mother products, with 2 branches in Ho Chi Minh City and Hanoi. Established in 2012, with a 9-year reputation built, Hang Japan Kids has become a reliable address to bring children quality products and where mom can trust absolutely in the honesty about the origin of each product.

Here, the products are 100% guaranteed in terms of quality, safety for baby’s health and all have clear origins, which should bring trust to all customers. Hang Japan specializes in domestic and genuine products of Japanese brands: Combi, Chicco, Avent, Joie, Aprica, Meiji, Merries, Haenim…

In particular, the shop’s products are constantly being updated and innovated, so that parents do not have too much difficulty when they want to buy the products they need. These products have all been strictly controlled from origin to quality, so mothers can rest assured when choosing. Not only product quality is focused, at the shop, customer service is also extremely concerned because customer satisfaction is always the goal of Hang Japan Kids.

In addition to selling directly in stores, this is also an online mother and baby shop that delivers products to customers with simple operations. Certainly, online shopping is the most suitable choice for busy pregnant women. Buying at Hang Japan Kids, mothers can rest assured, if you are far away, you can order online and the shop will deliver the goods to you.

Fanpage: https://www.facebook.com/hangjapan | https://www.facebook.com/hanghieuchobabe

Website: https://hangjapan.com/

Not all distributors have their own retail shops like those mentioned above. These distributors are less visible online and harder to get access to. However, they are very powerful since they partner with not only big chains but also traditional provincial stores, supermarkets, hospitals, pharmacies,… covering all over the country. We can help you contact them and have a favorable contract with them, Contact us now!

What Distributors Want in 2026

From our deep experience connecting international brands with Vietnamese partners (as we do daily at Asia Pro Distribution), here’s exactly what serious distributors are looking for right now:

1. Trending, Premium & Differentiated Products — Safe, organic, hypoallergenic, natural-ingredient, or smart-feature items. Parents pay more for skin safety, DHA/ARA/probiotics enrichment, and certifications.
2. Healthy Profit Margins — Distributors need room for marketing, logistics, regulatory work, and promotion. Wholesale pricing that allows strong retailer margins (often targeting 20–30%+ effective) is essential.
3. Strong Certifications & Proof of Quality — ISO, FDA-equivalent, organic, safety standards, clinical backing, and origin transparency. Hospital/pediatrician endorsements and awards build instant trust.
4. Marketing & Brand Support — Co-funding promotions, POS materials, digital campaigns, influencer work, and sell-out data sharing. Distributors want partners who help drive demand, not just supply stock.
5. Flexibility & Partnership Mindset — Fast response, willingness to adapt packaging/pricing, exclusive rights in categories or regions, and local execution support. Long-term commitment over one-off shipments.

Distributors also seek reliable supply chains, competitive landed costs, and brands ready for regulatory compliance (import registration, labeling, etc.).

Top Products Asked For Right Now

• Infant Formula & Nutritional Products (premium stages 1–3, organic, specialized for allergies/growth).
• Diapers & Wipes (premium Japanese-style ultra-soft, breathable, with cultural adaptations like easy-open designs).
• Baby Skincare & Hygiene (fragrance-free lotions, shampoos, creams, natural/organic lines).
• Baby Food & Snacks (organic purees, fortified cereals, convenient pouches).
• Maternity & Nursing Accessories (breast pumps, pads, comfortable apparel).
• Toys, Apparel & Safety Items with educational/STEM focus or sustainable materials.

Japanese, Korean, and Western premium positioning performs especially well.

Introducing Asia Pro Distribution – Your Trusted Partner in Vietnam

At Asia Pro Distribution, we connect export-ready brands with vetted Vietnamese distributors, retailers, and modern trade chains across mom & baby categories. With a strong on-ground network in Vietnam (and throughout Southeast Asia), we handle matchmaking, regulatory navigation, market entry strategy, logistics, and ongoing performance tracking.

We only work with quality-focused brands that meet the high standards Vietnamese partners demand. Whether you’re bringing innovative organic baby food, premium skincare, or smart diapers, we help you enter efficiently and scale profitably.

Ready to bring your mom & baby products to Vietnam’s booming market in 2026? Contact Asia Pro Distribution today. Let’s build bridges, create growth, and deliver excellence to Vietnamese families together.

We look forward to welcoming you as part of our growing family of successful brands in Asia